Top 5 Fashion Games on iOS in Ireland: Q2 2025 Performance Overview

In the second quarter of 2025, the fashion game apps on iOS in Ireland showcased varied performance in terms of downloads, revenue, and active users. Here's a closer look at the top 5 applications based on the data provided by Sensor Tower.

Skincare Time: Makeover ASMR from DO VAN HUY saw a decline in weekly revenue, beginning the quarter at $8 and dropping to zero by mid-April. However, weekly downloads showed some fluctuation, peaking at 572 in the week of April 21, before stabilizing around the 230 mark by the end of June. Active users followed a similar pattern, rising to 1.5K in April, then settling at just over 900 by quarter's end.

Toca Boca Hair Salon 4 by Piknik maintained a consistent weekly revenue, averaging around $160-$200, with a notable high of $203 at the end of June. Downloads remained steady, ranging from 96 to 175, with a slight increase towards the end of the quarter. Active users hovered around 500, peaking slightly at 583 in mid-April and closing at 545.

Beauty Tiles: Story & Makeover, published by Pexix Inc., experienced a gradual increase in revenue, reaching $163 by June 23. Downloads had a notable jump in April, hitting 396, but generally trended lower afterward. The active user count rose significantly in April, peaking at 415, before stabilizing around the 220 mark.

Project Makeover from Magic Tavern, Inc. consistently generated significant revenue, peaking at $4.3K in early June. Despite fluctuating downloads, which peaked at 263 in April, the app maintained a strong active user base, averaging around 3K throughout the quarter.

Finally, Acrylic Nails! by Crazy Labs showed an impressive increase in downloads, starting at 19 and rising to 317 by the end of June. Although it did not generate revenue, the app's active users increased steadily, ending the quarter at 628.

These trends highlight the dynamic nature of the fashion gaming sector on iOS in Ireland. For more detailed insights, visit Sensor Tower.